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Thursday, November 02, 2006

An Advertising Jewel

Sometimes someone just does it right.

You have probably looked at some long sales pages and more than a few sales pages. I'll not hide this url - it says it all:

Just a note, many of the funny and silly things on a sales letter are not there because someone thought yellow highlighter looks good on a web page. They are there because someone tested the idea and it increased their sales. A side benefit is that it gets rid of reasonable folk that wouldn't have bought but might have asked questions - saving time.

Click on the above link and read a few lines, a good guffaw always feels nice.




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