Shoot High

You can always come down, it is tough to raise up prices.

This was a bit of advice from an old friend, Ross Rayburn.

Ross has always been a salesman - and is proud of it.

Experience has taught him that there are buyers at higher prices, but they expect integrity and service.

If you do not find a market at a high price, it is easy to lower prices, and that may very well entice some buyers.

If it is your own business, you probably have price discretion. Start high and compete on battle grounds other than price.

Ross has worked with others, but he discovered he would rather work for himself. Working for others meant pleasing a boss - having others work for him diluted his effectiveness for his clients.

If you are considering starting your own business you will want to read this interview with Ross Rayburn, a very successful small businessman.

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