Good Enough, Isn't

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Just good enough isn't close.

Think of your favorite restaurant, I'll bet the food isn't just good enough.

The places we chose to go back to add a bit extra, something that sets them apart.

Seth Godin has a great piece on his blog about quality, read it here.

I have a bit longer piece on one of my sites, a classic written in 1899, read it here.

The key is to give more than is expected, - put in the extra effort.

It will keep them coming back, - just like it does for you.

Allan

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