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Monday, November 28, 2005

Let The Customer Lead

The customer is your finest resource.

You finally have the business you have dreamed about.

It is doing fairly well, - how do you boost it up to the next level?

Watch your customers.

You can ask the customers questions, but your questions define your expectations, and influence the results.

You can listen to what your customers say, but most customers will give their opinions to everyone but you.

Watch what your customers do and how they do it. There may be ways to improve their shopping experience, making it faster with more choice where they spend their time.

You may even discover a whole new business that the customer wants, but they don't know it yet.

Watch your customer, and from their actions intuit what they desire.

Now give it to them.



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